The Visual Literacy Imperative

I’m not going to lie, I like Youtube. When my brain is fried, but I’m not quite ready to go to bed, there is nothing better that some video of a cat chasing a flashlight into a wall or a dog spinning around imitating the sound of the blender. Truly the world is a better place. With the arrival of the video function on the iPod Nano and the rise in popularity of the Flip camera, I can only hope that there will be more videos of squirrels drunk on fermented pumpkins.

But the proliferation of video has me keenly interested in how this affects our students’ view of the world. We already knew they demand more stimulation of their senses than previous generations, that they see the world in splashes of color and now clearly they see it constantly in motion. As an English teacher, how do I continue to engage learners with what must seem the most mundane of media: the printed word? Maybe even more importantly, how do I help these students understand the millions of images they are being bombarded with hourly?

First of all, I think we have to acknowledge that it is here to stay. Whether it is a simple project making a video of a scene from Shakespeare or shooting a video for the SAT Vocab contest, this is something these students like to do and it sticks in their brains. But now it is also incumbent upon us to help them understand what they are seeing. The iPod Nano comes with video effects from Thermal to Sepia to Motion Blur. In my mind, there is no difference between determining the result of an effect applied to a video and understanding the goal of an author when using a specific tone in his work. While they think it is easier to determine this visually, it is simply because they have more practice and exposure to visual media rather that words on a page. If they read as much as they watched television, surfed the net and went to movies, we would have rhetorical geniuses.

There is no doubt that we feel the pressure to add more and more to our classes everyday, and believe it or not, I am now advocating one more addition. We need to teach students visual literacy. To help them understand how they are being manipulated by images, but also how they can take control of those images to tell their own stories. Just as Mike Masnik wrote on Techdirt that technology has not been the end to writing, but has bolstered it, video will not be the end to books. Students will always need some place to look for ideas whether it is to react to them or mimic them. Books will thrive hand in hand with the visual age: It is our job to help students see that this is truly a perfect match.